ad postcards for Maison Lewis

I didn’t see these postcards before. Geneviève Lantelme on ads/postcards for Maison Lewis, circa 1910/1911. The shop address is in London.

ads for Séduction perfume by Gellé frères

Perfume Séduction was created by Gellé frères in 1908. I’ve written in a post that Lantelme had been one of stars who have helped to promote Séduction:

lantelme-gelle-ads-1910-int

Circa 1910/1914 every month a new photo with a new star (actress or dancer) appears in French fashion magazines (like “Les Modes” or “Femina”). Every photo was accompanied by a little text written by a star, about Séduction and its qualities.

I think it was a unique advertizing campaign, and the perfume was a commercial success, though now it’s completely forgotten.

Mistinguett Seduction Les Modes1912

Mistinguett in an ad for Séduction perfume by Gellé frères.

Otero Seduction Les Modes1912

Otero (La Belle Otero) in an ad for Séduction perfume by Gellé frères.

Seduction Lina Cavalieri

Lina Cavalieri in an ad for Séduction perfume by Gellé frères.

Avril Seduction 1911

Suzanne Avril in an ad for Séduction perfume by Gellé frères.

Trouhanova Seduction Les Modes1912

Russian ballet dancer Natacha Trouhanowa in an ad for Séduction perfume by Gellé frères.

Greuze Seduction 1911

Lillian Greuze in an ad for Séduction perfume by Gellé frères.

Badet Seduction Les Modes1912

Régina Badet in an ad for Séduction perfume by Gellé frères.

Bignon Seduction Les Modes1912

Louise Bignon in an ad for Séduction perfume by Gellé frères.

Lender Seduction Les Modes1912

Marcelle Lender in an ad for Séduction perfume by Gellé frères.

Derval Seduction Les Modes1910

Marie Louise Derval in an ad for Séduction perfume by Gellé frères.

Dieterle Seduction Les Modes1910

Diéterle in an ad for Séduction perfume by Gellé frères.

Dorgere Seduction 1911

Arlette Dorgère in an ad for Séduction perfume by Gellé frères.

Monna Delza Seduction Les Modes1910

Monna Delza in an ad for Séduction perfume by Gellé frères.

Seduction Gelle freres

A box and a bottle of Séduction by Gellé frères. (Another version of the bottle see here.)

Ancienne carte parfumee seduction de la parfumerie gelle freres1 Ancienne carte parfumee seduction de la parfumerie gelle freres2carte de parfum seduction dim4.7x7

Perfume cards, Séduction by Gellé frères.

Pictures found on Gallica, ebay and via google + my scan.

an ad for Seduction parfum

Knowing that Lantelme had been one of stars of ads for French perfume Séduction (by Gellé frères) I tried to find something more about this forgotten fragrance. (Looks like it was very popular because almost all the stars participated in its advertising campaign, and this campaign lasted many months).

lantelme-gelle-ads-1910-int

Lantelme in an ad for Séduction, 1910, scan from Femina magazine.

Finally I could find an almost empty bottle of Séduction, and if I’m right it was a nice floral fragrance, a kind (or rather an ancestor) of modern perfume bestsellers that anyone can like, but though charming they lack for any original trait. There’s an image of a woman head on the bottle (Marie-Antoinette?).

P1300219

P1300220

Séduction perfume bottle.

The box was much more expensive, I don’t know why 🙂 So I have only few photos of this box outside and inside.

seduction perfume box

seduction perfume box3

seduction perfume box2

Séduction perfume box.

Another version of the foto for ad with Lantelme is published in a Spanish magazine issue:

Mundial June 1911-Lantelme page4

I’m curious what exactly she’s doing: pouring perfume from a big bottle to a spray bottle? What do you think?

Lantelme ad (Lewis)

Lantelme in a stunning hat by Lewis (16, rue Royale). Scanned from theatre program of La Gamine play.

Lystra ad

Genevieve Lantelme in Lystra ad. Comoedia Illustre, 15 June 1910. File found on Gallica site (http://gallica.bnf.fr)

On phis photo she is wearing Lanvin pink and white dress and a hat by Carlier (see other photos with tags Lanvin, Carlier).

If someone can provide a better quality scan of this photo and/or page, please contact me in comments.