the end of la Belle Epoque

Few pictures from Femina magazine, found at Gallica. It’s the end of la Belle Epoque, first months of 1914. Soon World War I will destroy this elegant and beautiful world, and everything will change, including the fashion.


Fashion in 1914, drawing by Georges Lepape, in style of Italian comedy. (Femina, 1 January 1914).


Shoes in 1914, drawing by Gosé. (Femina, 15 January 1914).

femina-1914-01-01-de losques

Dance (maxixe), by de Losques. Femina, 1 January 1914.

femina-1914-02-15-tango parfum pub

Dance and perfume: an ad for Tango perfume, by Gabilla perfumeries. Femina, 15 February 1914.

Femina 15 April 1914 queens of fashion

Last but not least: Les reines de la mode depuis 10 ans (fashion queens of previous 10 years). Femina, 15 April 1914. As we see, Lantelme is also mentioned among these 10 queens…


an ad for Seduction parfum

Knowing that Lantelme had been one of stars of ads for French perfume Séduction (by Gellé frères) I tried to find something more about this forgotten fragrance. (Looks like it was very popular because almost all the stars participated in its advertising campaign, and this campaign lasted many months).


Lantelme in an ad for Séduction, 1910, scan from Femina magazine.

Finally I could find an almost empty bottle of Séduction, and if I’m right it was a nice floral fragrance, a kind (or rather an ancestor) of modern perfume bestsellers that anyone can like, but though charming they lack for any original trait. There’s an image of a woman head on the bottle (Marie-Antoinette?).



Séduction perfume bottle.

The box was much more expensive, I don’t know why 🙂 So I have only few photos of this box outside and inside.

seduction perfume box

seduction perfume box3

seduction perfume box2

Séduction perfume box.

Another version of the foto for ad with Lantelme is published in a Spanish magazine issue:

Mundial June 1911-Lantelme page4

I’m curious what exactly she’s doing: pouring perfume from a big bottle to a spray bottle? What do you think?

Femina 1910 cover

Lantelme as Ginette Dubreuil in Le Marchand de Bonheur. Scan from cover of Femina #236,  15 November 1910 issue. Dress by Paquin, photo by Manuel.

Lantelme in a diadem

Lantelme in 1909, wearing a beautiful diadem and her favourite necklace. Scan from Femina, 1 January 1910.

100 years

100 years since she was gone…

Genevieve Lantelme postcard. About 1911. Photo by Reutlinger. File source

She desappeared from the yacht L’Aimee (The Loved One) in the night of 24/25 July 1911. Her death remained a mystery. Few hours before she looked happy and full of joy, and none of her friend could admit a version of suicide. Many people, and among them a writer Leon Daudet, have spoken about a murder, and only few believed it was an accident.

Young actress: Genevieve Lantelme as Genevieve in the play Le Secret de Polichinelle by Pierre Wolff. Scan from Le Theatre #100, 15 February 1903.

One of first magazine covers: Genevieve Lantelme from Rejane theatre. Cover of Les Modes, April 1907.

Genevieve Lantelme as Marthe Bourdier in Le Roi, a comedy that will make her a star. Scan from Le Theatre cover, # 238, 15 November 1908.

Genevieve Lantelme in Le Costaud des Epinettes, 1910. Foto from American magazine The Theatre. Here one can see Lantelme in a wonderful dress by Madeleine Vionnet. File source

A superstar: Genevieve Lantelme on the cover of Comoedia Illustre,1 November 1910, as Ginette Dubreuil in Le Marchand de Bonheur.. Dress by Paquin.

A fashion icon. Scan from Comoedia Illustre, 15 March 1911. Hats by Suzanne Weiss.

Genevieve Lantelme in The Theatre, 1911. File source On the right is the note in English written by her; she promises to play La Gamine (a comedy by Veber et Gorsse)  in New York. Petronius is the pseudonym of European reporter of The Theatre. This note is written about April 1911, few months before her  death.

One of last photos, published in Femina # 254 (August 1911).