ads for Séduction perfume by Gellé frères

Perfume Séduction was created by Gellé frères in 1908. I’ve written in a post that Lantelme had been one of stars who have helped to promote Séduction:

lantelme-gelle-ads-1910-int

Circa 1910/1914 every month a new photo with a new star (actress or dancer) appears in French fashion magazines (like “Les Modes” or “Femina”). Every photo was accompanied by a little text written by a star, about Séduction and its qualities.

I think it was a unique advertizing campaign, and the perfume was a commercial success, though now it’s completely forgotten.

Mistinguett Seduction Les Modes1912

Mistinguett in an ad for Séduction perfume by Gellé frères.

Otero Seduction Les Modes1912

Otero (La Belle Otero) in an ad for Séduction perfume by Gellé frères.

Seduction Lina Cavalieri

Lina Cavalieri in an ad for Séduction perfume by Gellé frères.

Avril Seduction 1911

Suzanne Avril in an ad for Séduction perfume by Gellé frères.

Trouhanova Seduction Les Modes1912

Russian ballet dancer Natacha Trouhanowa in an ad for Séduction perfume by Gellé frères.

Greuze Seduction 1911

Lillian Greuze in an ad for Séduction perfume by Gellé frères.

Badet Seduction Les Modes1912

Régina Badet in an ad for Séduction perfume by Gellé frères.

Bignon Seduction Les Modes1912

Louise Bignon in an ad for Séduction perfume by Gellé frères.

Lender Seduction Les Modes1912

Marcelle Lender in an ad for Séduction perfume by Gellé frères.

Derval Seduction Les Modes1910

Marie Louise Derval in an ad for Séduction perfume by Gellé frères.

Dieterle Seduction Les Modes1910

Diéterle in an ad for Séduction perfume by Gellé frères.

Dorgere Seduction 1911

Arlette Dorgère in an ad for Séduction perfume by Gellé frères.

Monna Delza Seduction Les Modes1910

Monna Delza in an ad for Séduction perfume by Gellé frères.

Seduction Gelle freres

A box and a bottle of Séduction by Gellé frères. (Another version of the bottle see here.)

Ancienne carte parfumee seduction de la parfumerie gelle freres1 Ancienne carte parfumee seduction de la parfumerie gelle freres2carte de parfum seduction dim4.7x7

Perfume cards, Séduction by Gellé frères.

Pictures found on Gallica, ebay and via google + my scan.

Advertisements

2 Comments (+add yours?)

  1. Corinne S.
    Jul 02, 2014 @ 13:58:01

    Quelle belle collection ! J’aime particulièrement : Lantelme, Greuze, Badet et Delza. Et le beau bouchon en forme de poire…
    On constatera que toutes ces stars de l’époque avaient droit à un flacon de taille “magnum” 🙂

    Reply

    • verbinina
      Jul 03, 2014 @ 10:51:50

      C’est interessant quels mots les vedettes ont choisi pour exprimer pourquoi elles aiment ce parfum 🙂 Il y a des phrases tres simples – et aussi des phrases presque poetiques 🙂

      Reply

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: