perfume ads in 1911

I think it will be interesting to see what perfume ads of belle époque were like. I have a huge volume of French Femina magazine, one of most popular before World War I. I couldn’t make scans (the volume is too big and heavy for my scanner), so I made photos.

All ads were published in 1911. As we can see, photos are rather rare, and Séduction advertising campain is exceptional not only because they used star photos, but also because they changed 5 stars in one year (I don’t think something like this can happen now!)

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Perfumes by Gueldy.


Djer-Kiss by Kerkoff.



Perfumes Daver (design is a copy of Gueldy’s).



Perfumes by Piver: a nice ad in art nouveau style.



Majestic by Houbigant.


Roses d’Orsay by d’Orsay.


Gregoria by Rigaud.


Perfumes Godet.

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Ideal by Houbigant, Esperis by Piver, an ad for perfumes Lubin.

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Thisbé by Pinaud and Coeur de Jeannette by Houbigant.

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An ad for perfumes Piver in art nouveau style and a very simple ad for Séduction.

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Brise de Mai by Pinaud and an ad for Gueldy perfumes.

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Royal Cyclamen by Houbigant, Les Roses d’Orsay, parfums Lubin.

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Marie Louise Derval and Marcelle Yrven in ads for Séduction.

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Ads for perfumes Lubin.

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Perfumes Gabilla and Maroussia Destrelle in an ad for Séduction.

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Perfumes Plassard; Arlette Dorgere in an ad for Séduction.


Miss Chenal in an ad for perfumes Godet.

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Regina Badet for Séduction and a rococo style ad for Séduction too.

I guess none of these perfume companies and none of these perfumes survived, they are now all in history. By the way I found no ads of Guerlain in Femina magazine, but looks like Guerlain had preferred more distinguished revue Les Modes (I’ve seen their ads there).

And some modern fragrance adverts for comparison:

keira-knightley-perfume-ad cate-blanchett-armani-fragrance-ad eva_green_perfume ad

Keira Knightley, Cate Blanchett and Eva Green in different fragrance adverts.


1 Comment (+add yours?)

  1. fbarreto
    Dec 11, 2013 @ 23:26:53

    Very interesting this article.


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